Starting a textile revolution, BIOTEX is making way for a shift towards sustainable materials. A flexible brand system is built to transform the future of textile production.
( Solo Project) Art Direction Brand Identity Font Design Typography Editorial Design Motion Graphics Web Design
The traditional way we produce textiles is taking a toll on our planet. Â Extractive processes deplete resources and pollute the environment, leaving us questioning the long-term viability of our current systems.
BIOTEX is on a mission to change that. By harnessing the power of biology, BIOTEX empowers businesses and consumers to embrace a future where textiles are kind to the environment. The name "BIOTEX" symbolizes  the convergence of bio elements and textile: still rooted in biology, but with a contemporary and innovative spirit.
(Shortlist)
Context
The BIOTEX brand identity draws inspiration from the resilience and adaptability of living cells. Just like these microscopic marvels, the BIOTEX Â visual language thrives on a modular system, allowing for a dynamic and ever-evolving aesthetic. This fluidity reflects our commitment to shaping a legacy of sustainable innovation in biomaterials, leaving a positive footprint on the environmental landscape for generations to come. Â
The BIOTEX font itself becomes a story whispered in cellular code. Rounded corners, echoing the soft curves of cellular forms, and central dots subtly hinting at the nucleus, all weave a narrative of our deep connection to the natural world.
Design
The visual identity takes root in the concept of repeated cellular pattern. The letter "X" meticulously chosen for its form, takes center stage. It's a visual echo of the biological elements that weave together to form the foundation of our innovative and sustainable textile solutions. The step-and-repeat "X" motif isn't just a design choice; it also embodies the spirit of exploration and innovation that mirrors the ever-evolving nature of cellular structures and the biomaterial industry.
The font is delivered as a single package in OTF and TTF file formats, with number character set and OpenType features to allow for full testing capabilities across all media types. Type below to try the font↓
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Context
The BIOTEX brand identity draws inspiration from the resilience and adaptability of living cells. Just like these microscopic marvels, the BIOTEX Â visual language thrives on a modular system, allowing for a dynamic and ever-evolving aesthetic. This fluidity reflects our commitment to shaping a legacy of sustainable innovation in biomaterials, leaving a positive footprint on the environmental landscape for generations to come. Â
The BIOTEX font itself becomes a story whispered in cellular code. Rounded corners, echoing the soft curves of cellular forms, and central dots subtly hinting at the nucleus, all weave a narrative of our deep connection to the natural world.
